Advancing the retail sector with Microsoft and IoT

Reinventing retail for the digital era

From the early days of the Internet, the retail industry has been a proving ground for digital transformation.

Retail leaders already have a wealth of data at their fingertips. By integrating all this data and converting it into actionable intelligence, they now have unprecedented visibility into their business and the ability to predict emerging demand. Fast-fashion retailers have ably demonstrated how real-time market insights, rapid product innovation, and streamlined supply chain processes can help fuel a voracious customer appetite for goods.

By using Microsoft technology, retailers are blending the physical and digital worlds in exciting and profitable ways:

Improving customer experiences.

For retailers who adopt IoT-enabled use cases such as faster product delivery, augmented reality, mobile shopping and checkout, and interactive digital signage, the results can be a game-changer. A survey that tested 19 of these shopping concepts found that a $20 billion retailer could create $312 million in new gross annual value and lift profitability by 15.6 percent by implementing them all. That’s transformational.

Increasing employee engagement.

Empower your workforce to serve as consultative sellers, not just order-takers with a single view of customers, mobile apps, and modern POS systems. Provide staff with the data they need when and where they need it—with mobile tools, data visualization tools, and reports—to act immediately on critical insights.

Driving smarter operations.

Retail success depends upon a near–real time understanding of the business. Use your current technology investments, from sensors to enterprise-wide IT systems, and make them work harder. Acquire constant data updates on your connected things and devices, from tagged merchandise to point-of-sale systems, from storefront kiosks to backend systems.

Transforming products.

Retailers are rethinking products—combining physical products with digital service wrappers to increase customer loyalty and enable ongoing interactions. They’re redesigning online storefronts for mobile-first customers. And they’re using IoT and other data streams and employee ideas on collaboration platforms to uncover innovation opportunities and develop, test, and scale successful products.


Get ready to transform your business with Microsoft technology

Microsoft has a strong track record of helping retail organizations realize the business value of digital transformation. That’s because our holistic platform and advanced technologies, open and flexible approach, enterprise-grade solutions, and partner ecosystem build on retailers’ existing technology investments and deliver results quickly and cost-effectively.


Get more information on Microsoft and the retail sector:


Get ready to transform your business with Microsoft technology

Microsoft has a strong track record of helping retail organizations realize the business value of digital transformation. That’s because our holistic platform and advanced technologies, open and flexible approach, enterprise-grade solutions, and partner ecosystem build on retailers’ existing technology investments and deliver results quickly and cost-effectively.

 

Get more information on Microsoft and the retail sector:

 

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